Sometimes you get the chance to work on a project from the intelligence gathering stage, right through to the realisation of communication strategy and a design outcome.
The work we’ve done with Emmy Monash has been on a project such as this. Through focus groups, surveys and stakeholder interviews we distilled the essence of the company brand at a pivotal time in its history. Emmy will soon build a new aged care home designed by Bates Smart, a first for the architects best known for Melbourne’s astounding Royal Children’s Hospital.
Yesterday the new website went live and, in structure and restrained design, it embodies the philosophies of freedom and quality Emmy espouses.