“Ratings have been disabled for this video.” That’s what Youtube says when you visit the Chasers’ grimacingly funny take on the dis-ingeniousness of Qantas. I really thought many times about the usefulness of this blog piece but, here I go, let’s dive in. Before the post-mortem, let me just state this is not an attack on Qantas. It’s a cry for common sense and honest communication. A warning to all those PR hacks working diligently on ‘key messages’ that are best left to shiny toothed travelling salesman. Read all…

