Even the staunchest social media advocate invariably stresses the importance of planning for the worst through the implementation of social media guidelines and issues management procedures.
As if by design, Invisible Children’s Kony 2012 exploded into the public consciousness and provided the perfect case study on the power and the pitfalls of social media.
Invisible children’s poignant video and call to action led to a collective cleansing of conscience as millions around the globe purchased bracelets and signed online petitions.
The documentary’s YouTube statistics alone are staggering. The video racked up approximately 50 million views in five days and, at the time of writing, has been viewed over 83 million times.
It is an extraordinary example of how quickly an idea can spread in a digital world where people from all corners of the globe are more closely connected than ever before.