For people in health communication roles, aged care is one of the most interesting and challenging environments in which to work. There is a high degree of political intervention, government regulation, workforce organisation and consistent media attention.
It’s complex and there are many risks; the systems, procedures, policies, layers of bureaucracy and high degree of training required to deliver compliant services demand organisational sophistication.
There are also a broad range of stakeholders often with very different objectives. Ultimately it is about people. Making people’s lives better and engaging with communities. Much of the reporting and analysis undertaken is focused on workforce performance, financial viability and organisational structure. But what about expectations, perceptions and communication approaches?