For people in health communication roles, aged care is one of the most interesting and challenging environments in which to work. There is a high degree of political intervention, government regulation, workforce organisation and consistent media attention.

It’s complex and there are many risks; the systems, procedures, policies, layers of bureaucracy and high degree of training required to deliver compliant services demand organisational sophistication.

There are also a broad range of stakeholders often with very different objectives. Ultimately it is about people. Making people’s lives better and engaging with communities. Much of the reporting and analysis undertaken is focused on workforce performance, financial viability and organisational structure. But what about expectations, perceptions and communication approaches?

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The release of the Labor Government’s Living Longer. Living Better plan will result in many aged care providers potentially reworking their existing care model plan, in an effort to become even more client driven.

Our response to the Productively Commission’s draft report outlined the challenges aged care providers would face if the proposed changes went ahead. This included the need to provide consumers with a clear pathway to accessing aged care support services.

Aged care provider, Benetas, has begun the shift. This provider recognises the impact ‘choice’ and ‘independence’ will have on the ageing community and they’ve also figured out the struggles consumers currently face when confronted with the inevitable and daunting prospect of needing aged care support.

Benetas has answered the question that many aged care providers struggle to answer…

“I need aged care support where do I go?”

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