Market research
A business decision is only as good as the intelligence that informs it. Before you invest, before you enact change, it pays to measure risk and reward. We ensure our clients make progress with intelligence and confidence. We view market research as an opportunity not only to learn but also to engage and build customer awareness.
There are many research firms out there, and we did not take the decision to invest in a market research service lightly. We’re in this space because we are confident we offer something they don’t: we’re expert marketers and we spend our waking lives finding marketing and business development opportunities. When we undertake a survey for you, we’re not just after the statistics – we’re probing for those little epiphanies and smart options to build your business sustainably, quickly and efficiently.
Ellis Jones undertakes customer and stakeholder research to build an accurate picture of consumer perceptions, market size, path to purchase, media and key influencers. Our research covers:
- Market information, segmentation and trends
- Demographic and geographic
- Technographic (measure use of social media and technology)
- Brand, service and product awareness
- Employee alignment
- Detailed media analyses
- Competitor analysis
Ellis Jones develops methodologies with which to assess risk and make confident decisions. We employ experienced statisticians to develop research and survey questioning; we employ experienced surveyors to get detailed information. Our digital team builds web-based research tools. From CATI to website analytics, we put together a research model that conserves budget and gets answers. We present research results in a language you’ll understand and we help you manage communication to stakeholders.
Methods include:
- Email and telephone (CATI) survey
- Focus group
- In-depth interview
- Wiki development, moderation and hosting
- Website analytics
Ask us how we are using modern research tools in powerful and cost-effective ways. Here’s a blog article on what to look for when selecting a market research firm.