Hills Healthcare Equipment is a wholly owned subsidiary of Australian public company Hills Holdings Limited – famous for the ‘Hill’s Hoist’, as iconic as Aussie manufacturing gets. The healthcare division is a focus of the company’s growth strategy. It manufactures and distributes Hospital, Residential Aged Care and Community Care equipment for the Australian and international markets.
Hills works closely with healthcare professionals to develop products that meet the rigours of the Hospital, Residential Aged Care and Community Care industry. As such, it needs to understand the forces affecting the markets for its products.
Ellis Jones was commissioned to undertake a major piece of research which provides insight for strategic planning and forecasting.