In 2006, Doutta Galla engaged the services of Ellis Jones to develop a brand identity for the business. Ellis Jones developed brand associations, value proposition, and a new tagline. This was augmented with a new vision and values.
Our workshops uncovered that ‘companionship’ is what Doutta Galla becomes for both family and residents when they enter a facility. This is the underlying quality people are looking for: a companion in the “next stage” of life and the reassurance that everything is going to be OK. The new tagline, ‘we’re with you’ reflects the core Doutta Galla offer of companionship for families.
“Ellis Jones offers a rare combination of creative thinking, dependability and knowledge of aged care.”
Mark Anderson – CEO, Doutta Galla
The Doutta Galla value proposition was strategically developed to ensure the organisation’s functional and emotional offer are well articulated and differentiated from other providers.
“Doutta Galla is a well managed aged care provider employing an experienced, enthusiastic team of nurses and carers. We deliver consistent, high quality care and offer a broad range of accommodation options designed with resident comfort and individual needs in mind. Recognised for our diverse lifestyle activities, we listen to residents and families, providing welcome support, advice and opportunities to get the most out of life.”
At Doutta Galla we’re with you every step of the way.
Following the development of the brand and messaging, Ellis Jones has assisted the company in applying brand identity to ket interface points with the community:
Ellis continues to provide an on-call marketing service to Doutta Galla which covers media relations, issues management, facility marketing and employee engagement. >> Read more about our services.