Property ownership is still an Australian dream but the dream now takes many shapes. Connecting homes and workplaces across our expanding cities, the infrastructure vital to economic and social opportunity is constantly under pressure.

Regions compete for investment, workforce, visitation and residents. Capital cities are key competitive advantages in the global hunt for talent and investment.

At every life-stage, buying property is a huge emotional and financial decision. Investors and owner-occupiers want confidence their purchase will create value that withstands the market’s boom and burst.

The younger market is split between those buying in low rise communities and those who seek the access to culture offered by inner city high-rise accommodation. Older buyers are downsizing and relocating to places, spaces and designs that enhance lifestyle and express personal identity. Retirees are reshaping retirement villages, demanding choice, independence, connection to community and care-on-demand.

Successful communities are designed and built to create a sense of place, with activity and assets that foster social cohesion. Great companies co-create with government, community organisations and local people. By addressing economic return, personal identity, quality of living and relevance, they reduce risk and create markets.

From Australia’s largest property development, construction and infrastructure maintenance companies to architects, local councils and niche players, we create value through:

  • Community engagement and consultation
  • Buyer research and co-design programs
  • Project and property brand identity development and activation campaigns
  • Issues and crisis management
  • Place making and identity (mapping and strategy)
  • Traditional and digital marketing campaigns
  • Tender bids and investor communications

Talk to us about property marketingresearchplace identity and branding.