Issues management
Social media is the dominant platform for communication for a fast growing percentage of Australians. If you are an individual or an organisation and you are not on the platform, you’re not reaching the consumer, the voter, the business partner, the community member.
The potential is huge and growing daily. So why are so few companies and governments truly embracing social media?
One of the greatest barriers to companies extending communication activity to social media is the perceived risk. What if someone says something bad about the company? What if an issue ‘goes viral’?
Using social media is about opportunity cost. Ask the question, with the rate people are using social media (particularly via smartphones), can you afford not to be using this channel to reach people?
In any marketing and communications strategy, you measure risk against reward and then develop contingencies. It is the same for social media, the new channel.
Over time, and by managing live issues online, Ellis Jones has developed an effective approach to issues and crisis management online. We augment traditional plans and develop specialiased social media plans.
Our services comprise:
- Social media policy
- Online user network and key influencer assessment
- Strategy, roles and responsibilities
- Risk register and decision making framework development
- Content models
- Capacity building and knowledge sharing training
- Sophisticated software for real-time monitoring of feeds and themes
- Content creation and moderation by trained moderators
- Live crisis management
We make sure your decision to go online is backed by a plan to manage and respond to known and unforeseen issues.
Protect your reputation and reap the benefits of social media engagement.
Image credit: Center for Disease Control and Prevention Public Health Image Library