I read about a study the other day that indicated participants who were shown a digitally aged image of themselves, were more likely to make good financial decisions around planning for retirement. This is interesting research that flagged again to me the need to be able to identify or empathise with an individual, cause or issue – in this case our future selves – in order to make appropriate and productive decisions in the present day.
For me the key element here is that of empathy.
Personally on a daily basis dealing with clients, friends and family, this is brought home. Dealing with my 7yo’s first experience of schoolyard bullying, working in a busy marketing agency where there are consistently competing demands and considering the challenges of our clients from both a personal and strategic or business perspective all require empathy – or rather these considerations are made more effective when I empathise. Even within social media empathy becomes important and can have a powerful motivating force for engagement.