Online technology has the dubious honour of both connecting people globally and dehumanising the planet. It’s a tough gig. But ultimately it is our own approach to online behavior that ultimately determines what the outcome will be. That’s good news isn’t it? Absolutely.
One of the most time consuming parts of any online strategy is actually making the people part work. From the ability for two teams to agree on a process, to preparing for what ‘two-way conversation’ really means for your approach to customer service; these are the things that take the longest to get right. Never fear, there is a sweet reward for those who spend the time to consider the people part, for there is yet to be a business that is not about people.