If you’ve ever considered spending large amounts of money on a PR stunt but aren’t sure what sort of results it will yield – read on.
While in Auckland over Christmas, I watched the Kim Dotcom saga unfold with friends and family sharing first-hand opinions. Mostly a dry joke and nod to its sheer ridiculousness.
Dotcom, founder of now defunct Megaupload, is under investigation by the FBI for Internet piracy of seismic proportions. Despite a previous dossier of international Internet crimes committed from Hong Kong to Germany, Dotcom has managed to establish a home in New Zealand and launch his new controversial file sharing platform, Mega.
Dotcom, in one word, is a maverick. Someone who bends the rules (or breaks them entirely) in order to achieve his goals. His surname is a red flag having been legally changed to celebrate his success with Megaupload. The onslaught of publicity stunts has been both shocking, entertaining, a bit weird – and crude.