With the transition to new ownership and a new vision, 2011 has been a high pressure year for Sotheby’s Australia. Ellis Jones and management worked to meet the initial challenges of critics, consistently delivering results and staying true to the promise of a rare, exclusive and scholarly experience.
Segmenting consumer and stakeholder audiences to develop a media strategy, Ellis Jones expanded media relationships from arts and culture to business, fashion, and investment channels. The result, greater attendance at jewellery auctions, higher brand awareness and jaw dropping ROI of 690%.
2011 had some key milestones for Sotheby’s in a record breaking jewellery auction and record breaking jewel, the rare Melbourne and Queens Cups going to Museum Australia and a new romance with Asian art and artifact collectors.
Media relations had some outstanding successes as well.
After 6 years of being intimately involved with the Health and Ageing sectors - as a researcher, brand and integrated communication strategist, process architect and problem solver – I finally got to experience this world from deep on the inside.
Don’t worry about the giving up the smokes, the booze or shaking the extra 5 kilograms you have gained from eating all the 
Despite a resources boom, mining and resource companies are doing it tough in the current economic climate. Skilled worker shortages, taxation issues, increased scrutiny from the ASX, a market with no appetite for risk, limited off-market debt and political intervention are just some of the major challenges faced by the mining industry that threaten sustainable growth. To raise capital for growth, investors must trust the brand, strategy and leadership of the company and believe in its potential through the highs and lows of market volatility. 
That time of year is once again upon us. The festive season, or more accurately the silly season, is a time of year in which diets, budgets and all too often common sense are thrown out the window.
Photographs are a vital tool in marketing but not every image is created equal. So when it comes to websites, brochures and annual reports – what source of imagery should you be considering? We get asked this question a lot, so we’re sharing a few tips. 
We live in an age where despite rapid advances of technology, business profitability, and widespread education, our communities are increasingly uncertain, dislocated and, often, less satisfied than ever before. A simple look to the polls shows that the legitimacy of business and our approval of government actions have simultaneously fallen to levels not seen in recent history. Our political leaders seem unable to outline a vision or fuel the ambition of ordinary people. To make matters worse, effective collaboration between business, government, and community advocates has stagnated at a time when it is needed most. Relationships are continually shaped by ultimatums, bargains, and unilateral agreements. 
