With the transition to new ownership and a new vision, 2011 has been a high pressure year for Sotheby’s Australia. Ellis Jones and management worked to meet the initial challenges of critics, consistently delivering results and staying true to the promise of a rare, exclusive and scholarly experience.
Segmenting consumer and stakeholder audiences to develop a media strategy, Ellis Jones expanded media relationships from arts and culture to business, fashion, and investment channels. The result, greater attendance at jewellery auctions, higher brand awareness and jaw dropping ROI of 690%.
2011 had some key milestones for Sotheby’s in a record breaking jewellery auction and record breaking jewel, the rare Melbourne and Queens Cups going to Museum Australia and a new romance with Asian art and artifact collectors.
Media relations had some outstanding successes as well.