Public Relations are a notoriously difficult function to measure. More often than not, we use an advertising value equivalent, which, most obviously, gives you just that – the equivalent of a paid advertisement. Though widely criticised, not one accepted alternative to this has materialised.
Someone once said “Advertising you pay for, PR you pray for”, which I feel perfectly sums up the idea. It is proven that readers acknowledge and remember editorial over advertisements. The fact is consumers don’t feel as though they are being bought when they watch or read about something. Now, let’s not say readers have complete trust in journalists, but it would give the cause a bit more credibility if an established publication outlined the key factors that actually make a product work.
“Prediction is very difficult, especially if it’s about the future.” - Niels Bohr
“Ellis Jones - Tell us what you really think..”
Harmony Village Dandenong had reason to start the festive celebrations early, when it was awarded the Best Affordable Development at the 2011 
I will start by admitting that for some time I resisted the tide of popular culture and refused to sign up for a Twitter account. The reason for my refusal to join the masses in a world of hash tags, tweets and trends was that in my opinion to say anything relevant and poignant required far more than one hundred and forty characters.
The recent commentary on Julia Gillard’s ministerial reshuffle has tended to concentrate on the negative, with allegations of weak leadership, favouritism and discussions of leadership battles thrown into the mix. However amongst all the critique, a clear positive which has emerged from the new appointments is the priority of ageing and aged care to central government policy.
