As we draw closer to the Gillard-Abbott September Federal election throwdown, it will become increasingly difficult to have one’s voice heard above the white noise. As aged care reform is pushed on the agenda with the Living Longer. Living Better package, creative storytelling and clear messaging are vital if you are to cut through the fat.
Messaging is simple, if you know what you’re doing. When it comes to clarity of message, the Rule of Three should be kept in mind. By this I’m referring to the aged old writing principle that suggests that concepts that come in threes are inherently funnier, more satisfying and effective than any other technique. Think the Three Bears, Three Little Pigs, Three Blind Mice or even the Three Stooges. Don’t let these childhood fables fool you, their clear messaging and well-defined narrative is one of the reasons these stories are still told to kids today.
As D-Day approaches here are some handy tips to ensure that your organisation stays not only afloat but above the rest of the wolf pack: