Showing blog archive for the ‘online & social media’ category
What! You don’t follow us on Twitter yet, you say?
Go to @EllisJonesLive and click Follow! You could be missing out on some great resources and useful information on using social media and online PR in your marketing efforts.
Ever wondered how to use social media channels to recruit your workforce talent, or what other NFPs are doing successfully in this space?
Perhaps your focus is to stay informed on the best / worst examples of social media use in organisational marketing?
Why have one?
In the first of this three part series we ask the question, why have a social media policy?
Whether you are in the office, a café, on a tram or on the couch at home – what can you see all around you? In fact, you’re looking right at one and there are likely several others in close proximity. They are ubiquitous, ever more pervasive, immersive, interactive and always-on…
Tapestry is a new social media platform designed to help seniors and their families connect.
It separates itself from other social networking sites like Facebook by keeping it simple; by not bombarding its users with games or advertising or anything to detract from the core principles of the platform – staying connected with loved ones.
Tapestry makes it super simple for older people to connect with their favourite people by funnelling all their social networking sites like Facebook, Twitter, Instagram, Google+ and email into one place where pictures and messages can be easily accessed.
This platform is being heralded as an effective way to tackle social isolation amongst our older generations.
Keeping in mind their goal of creating a product that is easy to use by anyone, the platform was created in close consultation with older users irrespective of how familiar they were with technology.
Before it’s launch in November 2012, Tapestry had already won the 2012 iAward under the E-Inclusions and E-Community Category.
Did you know you can buy Facebook sneakers? Would you wear them? ..or has Facebook gone too far?
But seriously, a couple of things have gone down in Facebook-Town of late that have caused a stir amongst its users and those in the tech sphere this week.
Face recognition technology.
Facebook acquired Israeli startup facial recognition company Face.com last week. The acquisition doesn’t close for a few more weeks but has created some waves amongst the online community. But what does this mean for users? The technology behind Face.com helps people tag their own photos with ease and discover photos of themselves and their friends they never knew were out there in the ether. The software can also determine ages and the moods of individuals in pictures.
Sometimes you get the chance to work on a project from the intelligence gathering stage, right through to the realisation of communication strategy and a design outcome.
The work we’ve done with Emmy Monash has been on a project such as this. Through focus groups, surveys and stakeholder interviews we distilled the essence of the company brand at a pivotal time in its history. Emmy will soon build a new aged care home designed by Bates Smart, a first for the architects best known for Melbourne’s astounding Royal Children’s Hospital.
Yesterday the new website went live and, in structure and restrained design, it embodies the philosophies of freedom and quality Emmy espouses.
Will Facebook have a role in my maintaining my optimum mental health?
Let’s look past social media as a mere communication platform – its application to solve problems continues to expand and make positive impacts on society (even now that @theVoice has finished).
Here is some food for thought – interesting applications of social media that I hope will get you thinking about possibility, social impact, business reach and sustainability.
And it does really. This clip comes with a strong language warning but I think it is fabulous and hope you enjoy it.
The video is a song written and performed by English comedian Isabel Fay,which features her delivering an ironically cheerful song-and-dance routine thanking those anonymous people (trolls) who have posted unsavoury content about her online.
It has been created as a fundraiser for Beatbullying an organisation which works with children and young people across the UK to stop bullying.
Tumblr lets you effortlessly share anything. Post text, photos, quotes, links, music, and videos, from your browser, phone, desktop, email, or wherever you happen to be. You can customize everything, from colours, to your theme‘s HTML.
My inspiration to start a tumblr blog came after seeing my friend Toms blog. He has a “photoblog” containing an eclectic mix of imagery covering everything from food, landscapes and cars. The images are mostly found from other tumblr blogs or from the web. He has mixed in a bit of his own photography as well. Tom has amassed over 5000 followers in two years of “tumbling.”
When General Motors decided to stop paid advertising on Facebook, advertisers, marketers and potential investors where left wondering what this meant for the future of the world’s largest social media network.
With an advertising spend of $1.08 billion in 2011, automotive manufacturer General Motors is the third largest advertiser in the United States. On the eve of Facebook’s IPO GM stated that it would cease advertising on Facebook as it ‘doesn’t sell cars or trucks’, leading many to question Facebook’s business model.
Google AdWords is an online product by Google. Many millions of people use Google to search the internet everyday. The search results are displayed beneath ads which take up the top three positions of the page. Ads also appear along the right-hand side of the search list too. The top three ads and the ones you see on the right are all paid advertising, or AdWords. And AdWords is all about driving relevant web traffic to your website.
Here’s how it works.
