Most people may not believe that social media, from an organisational perspective, needs to be approached with a clear strategy, with clear key messages and with a defined target audience.  Fact is, social media should be incorporated to the organisation’s overall communications strategy. Read all…

We launched our YouTube channel in time for the ACSA conference. EllisJonesLive is now broadcasting across the web. Visit: http://www.youtube.com/ellisjoneslive

Mark (Butcher) and Kat cruised down Smith Street to do get a Vox Pop. As they say, real life is always more interesting and funnier than any entertainment we care to create.

Talk to us if you’re engaging via social media and you want a street level video, you want it to go viral and you’re on a budget.

If you are after something finer for presentation and archiving – we can help you with that as well. Check out these from our partners: Traces Films and Scharp. We work with them on strategy and scripting: they do the WOW! creative stuff.

VOX (SNAP CRACKLE &) POP

Climate change. Like the latest pop song, if you hear a theme too many times, even the most heart wrenching words lose their impact.  Despite the impassioned pleas of polluters, journalists, politicians and action groups endured by the Australian public over the past few years, many people have stopped worrying about the ‘greatest moral challenge of our time’.

The phrase ‘sustainability’ was coined by John Elkington and Julia Hailes in 1987.  It’s been well over a decade since we started hearing about sustainability at work in the land of Oz. Re-interpreted and re-purposed, it’s started to loose its meaning. Sustainability is much more than a response climate change of course, it’s about common sense, an end to the throw-away generation and cutting costs as utility costs rise. The problem is, the message is tired. And therein lies a challenge!

Read all…

With the world having never ending access to the web and all its content, it becomes increasingly important to have a successful web presence. How does your brand stand out from everyone else’s? Step one is a magnetic and unique logo. How does your’s stand up to the logo test?

Read all…

Designed information helps us understand the world from a different perspective. Infographics (the act of visualising data) are interesting data correlations that tell a cultural, economic or social story.

Currently information is generated at an extraordinary rate, we have access to countless amounts of it by interacting frequently online. As prosumers we find ourselves asking more questions about the products we use, services, world and social issues. Infographics offer a new narrative; we are able to see the complex information in a simplified and often visually appealing way.

People are tired of one-dimensional histograms, pie charts and maps – too many PowerPoint presentations. But providing interesting visual interpretations of data makes it attractive and memorable. Data visualisation becomes a way to discover new stories, and present them to people in a way that makes sense. Read all…

The new financial year is fast approaching and, with it, the production of the company annual report.

At their most fundamental, annual reports are necessary for compliance with corporation and departmental governance requirements – they share raw facts. Most organisations also use the annual report as a basis for engaging existing and potential customers, employees and key stakeholders.

Here at Ellis Jones, we’ve taken that thinking a leap further. Read all…

Oscar Wilde’s play Salome (1893) was inspired by the 1871 work of the same name by Gustave Moreau, currently on view in Melbourne’s NGVI. Wilde’s impassioned play went on to ignite the creative fire of generations of revered composers, among them Richard Strauss and Leonard Bernstein whose opera and music, both also named Salome, were created some 50 years apart.

No doubt Moreau, too, was inspired by a lover, a religious encounter, or the work of another artist long forgotten.

I was fortunate last night to hear the music writer, Alex Ross, speak during his tour with the Australian Chamber Orchestra (ACO). In a split program, Ross narrates a short journey through the tumultuous ‘classical’ music of the 20^th century, providing the personal, political and social context in which pivotal works was created. Mixing spoken word with excerpts from recordings, it was a more than educative: no less than a mind-opening experience. Read all…

Six Field Current is a media arts exibition featuring Ellis Jones web developer, Mark Reid (Uncle Chop-Chop to some…)

In addition to revealing the many layers of talent held by Mr. Reid, it provides strong indications of where ‘media arts’ is heading in Australia.

The work engages with video as a social media, a medium of identity and a medium of sight. Six Field Current presents four artists’ diverse approach to contemporary video art practice.

See the future now.

RMIT BFA Media Arts (Honours) Graduate Exhibition 2010.

Tuesday 7 December – Friday 17 December

RMIT School of Art Gallery :: Building 2, Level 2, Bowen Lane, Melbourne

NOTE: the exhibition features confronting nudity. More information on the RMIT website

Citywide is a major Australian physical services company providing civil infrastructure, open space and environmental services to government and private enterprise. The company has grown significantly over the years, expanding to bases in Sydney and Canberra as well as its original hub, Melbourne.

Citywide Open Space is responsible for maintaining many of Australia’s most prominent parks and gardens. From shaping world heritage listed Carlton Gardens and Government House in Melbourne to creating the spectacular Sydney Living Colour displays, Citywide Open Space is Australia’s leader in innovative, sustainable garden design and management.

This year Citywide has embarked on a new journey aiming to attract qualified overseas arborists to our sunny Australian shores with the help of the Ellis Jones online engagement practice. We’re utilising social media research and strategy to map the online activity of prospective employees and referring groups, placing content in networks to drive interest in a website specifically designed to appeal to arborists. Read all…

Citywide is a diverse company shaping and maintaining open space, environmental and civil infrastructure services f0r government and private enterprise in Australia.

Ellis Jones has collaborated with Citywide to produce their Annual Report for the past three years. The report is an important document compiled for the benefits of staff, external clients, government and related companies. In  a competitive market place, the annual report is an opportunity to demonstrate how Citywide thinks differently, its commitment to quality, its connection with the Australian community and its investment in innovation. Read all…