Ellis Jones has been an arts marketing agency since its inception. We believe in the arts as a social imperative and love for the arts is vivid in our work.
We provide strategy, advice and campaign services to major cultural institutions, performing arts companies, major festivals, local government, commercial and public galleries and performance spaces.
The context for producing, staging and marketing the arts, artists and arts organisations is rapidly changing. The internet, new media and social media platforms bring not only new and larger audiences, but increased avenues for performance and publishing of work. Competition for the discretionary ‘entertainment dollar’ is intensifying as public funding shrinks, placing more emphasis on commercial business models and philanthropic sector support.
Ellis Jones works with arts businesses and organisations to provide specialist arts marketing strategy and planning services during pivotal times in their evolution. We match a deeper appreciation for the value of arts to society with the strategic thinking that comes from years of advising government and business.
With over a decade’s experience working with emerging artists and globally recognised arts brands, we understand the artistic, funding and renewal cycles that shape many arts organisations. We help board members and executive teams plan for the future, guiding operational and communication outcomes, and we balance the needs of the artist with an understanding of the operational fundamentals that ensure the show can go on.
In arts marketing, agency activities are structured in three broad areas:
Our work includes activity with leading arts organisations such as Melbourne Symphony Orchestra (MSO), Australian Centre for the Moving Image (ACMI), Chunky Move, State Library Victoria and the Centre for Contemporary Photography (CCP), as well as state and local governments.