The release of the Labor Government’s Living Longer. Living Better plan will result in many aged care providers potentially reworking their existing care model plan, in an effort to become even more client driven.

Our response to the Productively Commission’s draft report outlined the challenges aged care providers would face if the proposed changes went ahead. This included the need to provide consumers with a clear pathway to accessing aged care support services.

Aged care provider, Benetas, has begun the shift. This provider recognises the impact ‘choice’ and ‘independence’ will have on the ageing community and they’ve also figured out the struggles consumers currently face when confronted with the inevitable and daunting prospect of needing aged care support.

Benetas has answered the question that many aged care providers struggle to answer…

“I need aged care support where do I go?”

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Tumblr lets you effortlessly share anything. Post text, photos, quotes, links, music, and videos, from your browser, phone, desktop, email, or wherever you happen to be. You can customize everything, from colours, to your theme‘s HTML.

My inspiration to start a tumblr blog came after seeing my friend Toms blog. He has a “photoblog” containing an eclectic mix of imagery covering everything from food, landscapes and cars. The images are mostly found from other tumblr blogs or from the web. He has mixed in a bit of his own photography as well. Tom has amassed over 5000 followers in two years of “tumbling.”

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When General Motors decided to stop paid advertising on Facebook, advertisers, marketers and potential investors where left wondering what this meant for the future of the world’s largest social media network.

With an advertising spend of $1.08 billion in 2011, automotive manufacturer General Motors is the third largest advertiser in the United States. On the eve of Facebook’s IPO GM stated that it would cease advertising on Facebook as it ‘doesn’t sell cars or trucks’, leading many to question Facebook’s business model.

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In today’s society an employer cannot afford not to engage its ageing workforce, particularly when it comes to appreciating their specific needs and wants as an older employee. In fact, retaining ageing staff may be just as important as attracting ageing employees.

At the age of 54, Jane Fletcher* decided to enter retirement. In retrospect she felt she retired too young and a few years later, she was on a mission to invest her skills and knowledge in an area of interest. She wanted something to keep her occupied; volunteer work crossed her mind. Like a typical baby boomer, she was loyal to her employers, having spent a significant stint at a small not-for-profit for 17 years.

The second time around, Jane had her ideal employer tick box ready.

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Google AdWords is an online product by Google. Many millions of people use Google to search the internet everyday. The search results are displayed beneath ads which take up the top three positions of the page. Ads also appear along the right-hand side of the search list too. The top three ads and the ones you see on the right are all paid advertising, or AdWords. And AdWords is all about driving relevant web traffic to your website.

Here’s how it works.

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We’re ever conscious that, although many of our clients are in the health and aged care sectors, many of you aren’t.

So, we’ve set up a twitter feed @EJHealth_Ageing especially for our health and ageing clients, where you’ll find all things health and ageing tied up neatly with a bow.

The rest of you can keep up to date with our @EllisJonesLive feed for our social media, PR, marketing and related conversations.

..and while you’re at it, please like our Facebook page for extra bits and pieces.

Think about the last few posts, images or videos you shared online. Which ones can you remember best? Did they go viral?

Content streams across the web in huge swills, washing up in intended and unlikely places. But most of it is crap. You’re mildly amused, it was a nice photo, or it was sort of shocking. Then there are the Facebook apps that offer so little but take so much: 10 minutes of yawn while ripping your private information.

However, some content is beautiful, wonderful and memorable. It has an impact. It changes behaviour because it is so compelling. This content is the holy grail for marketers, political organisations and community advocates. But it is very rare. Why? Because it is unique and, by definition, uncommon.

There is one sector that stands to gain huge reach, appeal and influence online. That’s the Arts.

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The door closes and the little bell rings. I leap to my feet. ‘You left your handprint on his back,’ I say.

‘I know,’ says my mother. ‘And I’ll never forget the pleasure it gave me.’

From Carry Me Down by MJ Hyland.

In his book Status Anxiety, Alain de Botton explores the importance of good fortune in the lives of successful people. He questions the commonly held belief that ‘you make your own luck’. Elements of chance so often have a role to play in the careers of star businessmen and politicians. Not that you’ll hear them admit it.

You don’t make luck. It happens. The only part you can play is to provide the opportunity and space in your life for luck to play its role.

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Online technology has the dubious honour of both connecting people globally and dehumanising the planet. It’s a tough gig. But ultimately it is our own approach to online behavior that ultimately determines what the outcome will be. That’s good news isn’t it? Absolutely.

One of the most time consuming parts of any online strategy is actually making the people part work.  From the ability for two teams to agree on a process, to preparing for what ‘two-way conversation’ really means for your approach to customer service; these are the things that take the longest to get right. Never fear, there is a sweet reward for those who spend the time to consider the people part, for there is yet to be a business that is not about people.

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